International Forecourt & Fuel Equipment Show 2010

Press Release


Harvest just keeps on growing - February 19, 2010

HARVEST ENERGY KEEPS ON GROWING

Harvest Energy opened its ninth branded forecourt - at Park Service Station in Finsbury Park, London just before Christmas - with its 10th due to open in the Midlands shortly.

Forecourt retailers will be able to hear all about our offer at this year's International Forecourt & Fuel Equipment Show (IFFE), where Harvest Energy is sponsoring the entrance and will have a high-profile stand that will demonstrate the visual strength of the Harvest Energy brand

Mike Skinner, Sales Manager Independent Fuel Retailers is pleased with the progress so far: "Ours is an extremely positive story in a challenging trading climate," he says.

"We spent a lot of time developing the brand and we are confident that we have got it just right. Harvest Energy is recognised as a very clean and fresh brand that brings sites success - every site that's been rebranded to Harvest Energy has seen its sales and profitability increase."

Skinner says the company offers retailer's structured deals to ensure maximum margins and competitive prices are available: "We offer a complete package - everything from pump maintenance through to paying all credit card charges."

As well as independents retailers, Harvest Energy supplies motor fuel to Asda, Morrisons and Tesco, as well as blue-chip bus and logistics companies, local authorities, utilities as well as the Key Fuels and UK Fuels bunker networks. Skinner says manufacturing their own fuel is the key to guaranteed supply - as the traditional oil refiners look to dispose of their UK assets and exit the downstream business, Harvest Energy is expanding its own production and supply base and has earlier this year opened its 11th supply location at Seal Sands in Teesside.

IFFE 2010 will take place at the Birmingham NEC from March 21-24.

 

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