IFFE attracts a very high-calibre audience, with more than 80% of visitors being either managers, owners or directors. The importance of the show is further illustrated by the fact that 84% of visitors consider it a 'must attend' event.

Here's who visited in 2007:

Type of service station

Independent — 88%
Oil company owned — 5%
Supermarket owned — 5%
Other — 2%

Job function

Chairman/ MD/CEO/Director — 25%
Owner/Proprietor — 22%
Manager/Tenant — 34%
Buyer/Purchaser — 3%
Consultant/Other — 9%
Engineer/Officer — 7%

Company type

Service Station — 42%
Oil Company — 6%
Manufacturer — 15%
Regulator/Legislator — 1%
Local Authority — 2%
Association — 1%
Freight/Transport Company — 1%
Government Department — 0.5%
Forecourt Maintenance/Installation — 4%
Supermarket Group — 4%